A beginner’s guide to SEO.
What’s so special about the 65 billion dollar SEO industry that has taken the digital marketing world by storm, you ask? Let’s find out…
Search Engine Optimization sounds like quite a mouthful, but if you’re someone looking to grow your business in the saturated and competitive digital market, SEO is something you NEED you know about. So, let’s get familiar.
Search engine optimization, simply put, is nothing but the process of changing the position of your website on the internet to one that’s more optimal. It is a technique that enables the search engines to discover and rank your website much higher than the million other websites out there.
Logically speaking, having a better rank is a good thing, right? Damn straight.
The list of benefits a SEO optimized website can have for your business is an endless one and if you don’t know all the pros of SEO marketing, worry not, because by the time you get to the end of this article, you’ll probably be scrambling to invest in one! Today, SEO marketing is more important than ever before and here’s why:
1) Everybody uses search engines!
Straight off the bat, one of the most important benefits of SEO is that potential customers are using search engines every single day! There are over 4 billion people online and just as many chances for your business to be found on search engines! Search engines serve millions of users per day looking for solutions to their problems; solutions that you can provide them with. So, really, a SEO optimized website can be your best friends if you’re looking to grow your business.
2) SEO pulls-in quality traffic
Traffic doesn’t always have to be a bad thing. There is such a thing called good traffic. That’s right. I am, indeed, talking about search engine traffic! Traffic on search engines is the best kind of traffic! Why, you ask? Because people are actually searching for solutions to problems you can solve! Ex: A hoarding is visible to everyone who passes it and doesn't target a specific set of people. But, a Search Engine Optimized website only targets people already showing interest in the service you provide or the product you sell. Thus making everyone who comes across your website a potential customer!
3) Improves user experience and adds credibility
Good SEO practices result in improved user experience on a website and attaches a lot of credibility to the company. And why wouldn’t they? It is only natural for a user to trust a website that has a presence in the top position for the keywords they are searching for, isn’t it?!
4) SEO receives 90% more clicks than PPC
Another way that SEOs trumps paid advertising is that SEOs receives 90 percent more clicks than PPC. There is a trust in Google’s algorithm today that makes most users skip paid advertisements. So, by investing in SEOs, you will likely gain more traffic than other advertisers on the same keywords. You can increase your website traffic without having to pay per click and what’s more, a strong SEO standing can help you eliminate advertising altogether.
5) SEO is a long-term strategy
SEOs are a long-term strategy that can take 6-12 months to produce optimal rankings. However, it surely is worth the wait. Just as it takes time to move up the rankings, it also takes time to move down the rankings. So, once your website secures a placed in the top positions, it stays there and rarely moves down.
I could endlessly go on about the benefits of a SEO optimized website, but I’m sure you haven’t got all day. So, long story short, a SEO optimized websites are capable of generating tremendous business for your company without the need for advertising. it provide exceptional return on investment. revenue, business exposure, sales and all that fuel to make your business sky rocket! In fact, your client base is searching on it right now as you read this very article!
I’ve laid all the benefits of a smart SEO strategy out so you can see for yourself what an asset it can be for your business. If you think about it, every day your website isn’t optimized in the search engines, you are practically losing money! To sum it up, SEO is one of the smartest marketing investments you can make. They are a godsend and a long-term asset to your business. So, get out there, leverage all of the SEO benefits and take your business to the next level!